New — Small Business Resource

Small Business
Posting
Playbook

A custom 30-day social media system built for small businesses who are tired of guessing what to post.

Get Your Custom Playbook

Takes 7–10 minutes · Built specifically for your business

Who this is for

Sound familiar?

The Small Business Posting Playbook is a done-for-you strategy document — custom built for your business, your audience, and your goals. No more staring at a blank caption box.

You're posting inconsistently
You know you should post more — you just never know what to say or where to start.
You're running out of ideas
Every week feels like starting from scratch trying to come up with fresh content.
You don't have a strategy
You're posting but it feels random — no clear plan, no clear results.
You're a local small business
Built for businesses in Lexington, KY and surrounding Central Kentucky areas.
What's inside

Everything you need to show up consistently.

Built from your intake answers — not a template. Every section is written for your specific business, voice, and goals.

01
Brand Snapshot
Your business, voice, and content direction — all defined so every post has a clear purpose.
Business details + social handles Brand voice written out in plain language What makes your business different 4 custom content pillars for your feed
02
Target Audience Breakdown
A clear picture of exactly who you're talking to — and what each segment needs to see to take action.
Up to 5 audience segments defined What each segment wants to see Best posting days and times for your biz Location and demographic context
03
Goals & Success Metrics
Your top social media goals turned into a real action plan — so you're not just posting, you're growing.
Primary and growth goals prioritized What to track each week How to action each goal through posts
04
30-Day Posting Schedule
A week-by-week content calendar with specific post ideas, formats, and goals for every slot.
4 themed weeks with clear direction Core posting days + bonus slots Format callouts: Reel, Image, Story, Carousel A goal tied to every single post
05
Ready-to-Post Captions
Week 1 captions written in your brand voice — ready to copy, lightly edit, and post. No starting from scratch.
3 full captions for Week 1 Written in your specific brand voice Director's notes for visuals, hooks, audio Hashtag set included per caption
06
Hashtag Bank
4 rotating sets built for your niche, city, and audience — so you're never using the same set twice.
Local discovery set Niche / industry set Product / culture set Community identity set + pro tips
07
Common Challenges + Fixes
The real reasons most small businesses fall off social — and exactly how to fix them before they derail you.
"I don't know what to post" "I don't have time to stay consistent" "My posts aren't getting engagement" "I don't know if it's working"
08
Quick Reference Cheat Sheet
Everything distilled onto one page. Print it, pin it, open it every Monday morning.
Best days + times to post Caption formula: Hook → Value → CTA Content ratio + Story frequency rules Hashtag rotation + boosting tip
Sample pages

Here's what your playbook looks like.

Built from a real Lexington business. Your version is written from your answers — every section is specific to you.

Page 1 · Brand Snapshot
Who Is Your Business?
Business details, handles & hours
What makes you different — written out
Brand voice described in plain English
4 custom content pillars for your feed
Target audience + what they want to see
Best posting days and times for your biz
Built from your intake answers — not a fill-in-the-blank template.
Page 2 · 30-Day Schedule
Your Month at a Glance
Week 1 — Introduce & Hook
Reel
Week 2 — Show Your Product/Service
Image
Week 3 — Tell Your Story
Reel
Week 4 — Convert & Drive Action
Story
Format + goal assigned to every post
Core days + bonus slots included
2–3 posts/week minimum. Bonus slots when you have extra content.
Page 3 · Ready-to-Post Captions
Week 1 — Copy & Post
Wednesday caption — written for you
Reel
Saturday caption — written for you
Image
Bonus story prompt + follow-up script
Story
Director's notes: visuals, audio & hooks
Hashtag set included per caption
Written in your brand voice — not generic
Copy it, tweak one or two lines, and post. That's it.
Page 4 · Quick Reference
Your Cheat Sheet
Best days + times to post for your biz
Caption formula: Hook → Value → CTA
Content ratio breakdown for your feed
Story frequency + engagement rules
Hashtag rotation strategy
Boosting tip for top-performing posts
Print it. Pin it. Open it every Monday morning.
Pricing

One price. Everything included.

No upsells, no add-ons. Your full custom playbook delivered as a PDF.

Launch Pricing
Small Business Posting Playbook
A fully custom 30-day social media strategy built specifically for your business.
$ 67 one time
Everything that is included
Brand snapshot — voice, pillars, and what makes you different
Target audience breakdown — up to 5 segments with content direction
Goals and success metrics — prioritized and turned into an action plan
30-day posting schedule — 4 themed weeks with formats and goals per post
3 ready-to-post captions for Week 1 — written in your brand voice
Hashtag bank — 4 rotating sets built for your niche and city
Common challenges + fixes — the real reasons businesses fall off social
Quick reference cheat sheet — print it and open it every Monday
Get Your Custom Playbook — 7

Fill out the intake form and your custom playbook is built for your specific business. Delivered as a PDF.

How it works

Simple. Fast. Done.

No calls, no back-and-forth. Fill out the form and your custom playbook is built specifically for your business.

01
Fill out the intake form
7–10 minutes. Answer questions about your business, your customers, your goals, and your challenges. The more specific you are, the better your playbook.
02
Your playbook gets built
Your answers are used to build a fully custom strategy document — brand voice, 30-day schedule, captions, hashtag bank, and a cheat sheet. All specific to you.
03
Start posting with confidence
Open your playbook on Monday, follow the plan, and show up consistently — finally. No more guessing. No more blank caption boxes.

Ready to stop winging it?

Get a custom 30-day posting playbook built for your business — not a generic template pulled off the internet.

Get Your Custom Playbook

Takes 7–10 minutes · Made for Lexington, KY small businesses